SWA 4

Topic Worksheet

1.     I’m analyzing tampon advertisements. These advertisements were found online, but they were both originally placed into magazines.

2.     The audiences for my ads are both very different. For my first ad with just the large white print, the audience intended for younger girls. It doesn’t focus on what type of younger girl, but just targets the teenage girl in general. The second ad targets much more active girls with a wider age range.

3.     Ad 1  -      Made up primarily of large white words

-        Shows the image of a girl driving successfully away in a convertible

-        Includes a statistic

-       Has mostly natural colors (blues, blacks, browns, whites)

-       Small display of tampon boxes in corner

   

              Ad 2    -     Pretty tan brunette girl in white work out clothes

            -     Pink box of tampons

            -     Pink and black words at the bottom

            -     Gray background

            -     Girl is in a forearm stand

       4. I chose these two because they send very differently messages about why you  

should buy the product, when they’re selling the exact same thing. I guess the first ad just shows girl power and is just getting the readers attention, and the second ad is showing how the product allows you to be athletic and amazing. A value that is shown in the first ad is freedom and having fun being a girl, and the second ad shows that a period wont hold you back from what you’re doing with this product.